Terms and Conditions


We set out below all the terms which apply to bookings which you ask us, Life is a Ride Motorcycle Tours, to undertake on your behalf. You should study them carefully.

“You” are the customer; “Tour” is the tour you have selected from our site or brochure “We” and “Us” are Life is a Ride Motorcycle Tours.


All motorcycle tours are booked on a first come first served basis, when you book your motorcycle tour with us the following will be required;

– A completed reservation booking form

– Deposit paid in full


Customer Responsibility: When purchasing a product from Life is a Ride Motorcycle Tours it is your responsibility to read and understand the terms and conditions.

Payments & Deposits

Deposits: Deposits are required per person and are NON REFUNDABLE and NON TRANSFERRABLE. The deposit required for each tour is listed on the selected Life is a Ride Motorcycle Tour webpage

Payments: Life is a Ride Motorcycle Tours accepts credit/debit card payments (via Stripe), bank transfer, or cheques as method of payment. You will be charged in the currency (GBP £ pounds sterling) as indicated on your sales order. You are responsible for any bank charges incurred as a result of transfer either by your bank or Life is a Ride Motorcycle Tour’s bank.

Balance of Payments: Must be paid in FULL 5 weeks prior to the first day of arrival at your motorcycle tour.

Failed Payments: Failure to receive successful payment at any stage will result in cancellation of your tour and full loss of monies paid to that point.

Currency Fluctuations: Some circumstances beyond our control may dictate an increase in the cost of your tour from the originally published price. Any increase less than 2% and Life is a Ride will absorb the cost. Anything over 2% and we may need to invoice you. You will of course be informed of any increase in good time via email. Failure to pay an increase may result in the cancellation of your booking with no refund.

Travel Vouchers: Where customers have purchased or been issued a Travel Voucher, these vouchers may only be used against a tour on sale on our website, they have no cash value and must be redeemed within the stated timeframe in place at the time of issue. Bookings made using vouchers for part or full payment will be subject to our normal terms and conditions however in the event of a cancellation no cash refunds will be issued but we will always attempt, at our discretion, to allow transfers subject to availability.

Refund Credit Notes: Where customers have been issued a Refund Credit Note, these may be redeemed against a tour on sale on our website booked by, but not needing to depart by, their expiry date. Should they not be redeemed by their expiry date then a full refund of their value will be processed by us within 28 days.


If You Cancel

In the event of you having to cancel your tour the following will be incurred;

Full loss of all deposit/s and one of the following:

80 days or more prior to departure, loss of 50% of all monies paid (And Deposit/s)

0 – 79 days prior to departure, loss of 100% of all monies paid (And Deposit/s)

A no-show always incurs 100% of all monies paid (And Deposit/s)

It is for this reason that we strongly recommend you take our travel insurance that covers cancellations.

Should you have to cancel your tour for any reason you may transfer the booking to another person providing a minimum of 2 weeks notice is given, this will incur a £30.00 administration charge plus any additional direct costs we may incur. Any transfers of bookings whether to another person or for yourself to another tour, where authorised by us, will be treated in the same fashion as if it was made using a travel voucher ie: in the event of a future cancellation at a later date no cash refunds will be issued but we will always attempt, at our discretion, to allow further transfers subject to availability.

Any changes to your personal details including email address, motorcycle details or any other personal information is subject to a £30.00 administration charge per amendment which we may apply at our discretion.


We cannot be held responsible for any unforeseen delays to your journey to join us. In the case of delays you are responsible for providing your own meals, accommodation and other travel arrangements where we do not directly provide you with travel to the tour start location and any other additional costs incurred.

Our tours are scheduled months in advance, and due to this under some circumstances the scheduled routes and overnight stops may change slightly from those advertised to allow for road closures, hotel adjustment, operational circumstance and unforeseen events. You will be informed of any changes to the itinerary in the tour pack provided before the commencement of any tours if possible. While it is our intention to adhere to the route described in the itinerary, there is a certain amount of flexibility built into the program and on occasion it may be necessary, or desirable to make alterations. Any decision will be made solely at Life is a Ride’s discretion, based on the safety of the tour and practical considerations. You agree to accept these unavoidable amendments should they be required.


Non-Disclosure: Any medical conditions must be declared on the booking form. Not doing so may render the contract invalid between you the customer and Life is a Ride Motorcycle Tours and may result in the termination of your tour with the loss of any monies paid. Any losses to Life is a Ride Motorcycle Tours as a result or consequence of non-disclosure will be charged to you.

Pre-existing Medical Conditions: (including dietary or other allergies) We request that you inform us of any pre-existing medical conditions and any treatment/medication that you may need or carry for this condition so that in the event of an unfortunate recurrence or episode we are able to obtain appropriate medical assistance for you as soon as possible. Any such information will be treated with the utmost sensitivity. Non-disclosure may result in termination of our contract and your trip with us you without redress, compensation or refund being paid


Your Travel arrangements: Life is a Ride Motorcycle Tours will NOT supply any flights to tour locations.

Do not book any flights until your tour booking has been confirmed.

Passports/ Visas / Visa Waivers (USA): It is the responsibility of the customer to ensure that they and all members of their party are in possession of either a valid Passport or suitable travel document equivalent appropriate to country/countries being visited or transited during your trip with Life is a Ride Motorcycle Tours. If you or others in your party require visas for the country/countries you are visiting you are expected to obtain the correct documentation before travelling. Life is a Ride Motorcycle Tours can help you in the preparation of these documents but is not responsible for any documentation relating to VISAS or cancellations resulting from incorrect or un-received documentation.

Ferry Bookings: If your tour includes ferry travel you must abide by the Terms & Conditions as set out by the ferry company. Once you book through Life is a Ride Motorcycle Tours there will be NO REFUNDS for fares paid, Life is a Ride Motorcycle Tours are not responsible for any travel disruptions or cancellations.


You must be a competent bike rider. It is the Participants responsible to ride any motorcycle in accordance with local laws, rules and regulations. Any motorcycle accident involving a participant with an unrelated third party, another participant or solo, will never be Life is a Ride Motorcycle Tours responsibility.

Motorcycle Tours Driving License requirements: All riders must be in possession of a full and valid license for the class of machine they are using for the country they are visiting. We advise you to obtain an International Driving Permit/License, this can be obtained from most major post offices.

Riding your own Motorcycle: We only accept motorcycles that are insured, road legal and with visible/legal registration plates. Bikes should be in good condition with a current MOT. Each participant is responsible for their motorcycle in regards to care and use and for the conformity of it with the laws in force for each country visited on your specific tour. In the case of mechanical breakdown whilst riding your own Motorcycle you are responsible for recovery/repatriation and or repair of the motorcycle. All riders with pillion are responsible for their pillions safety.

Motorcycle Insurance: Each participant must be in possession of valid insurance for their vehicle, for themselves (and their pillion), including valid repatriation insurance for the vehicle and for themselves (and their pillion), where applicable. Any incident or accident that involves a participant (or their pillion) will not be accepted as the responsibility of Life is a Ride Motorcycle Tours.

When booking a tour we assume that the participant (and pillion if applicable) will have read the Tour Itinerary and will be fully aware of the route, destinations and the approximate mileages for each day. It is the responsibility of the customer to access their own ability and stamina for the tour and to have made the judgement that it is an appropriate tour for them to undertake. We cannot be held responsible if the customer is out of their comfort zone in regards to the difficulty of the tour.

Participants agree that they are aware that in addition to the usual dangers and risks inherent in motorcycle travel some destinations have certain additional dangers and risks and that such risks simply cannot be eliminated without jeopardising the essential qualities of the activity and that these inherent risks contribute to the enjoyment and excitement and are the reason for your participation. The risks include, but are not limited to travelling in mountainous terrain, physical exertion for which you may not be prepared, altitude, civil unrest, forces of nature, all forms of transportation, accident or illness in remote areas without means of rapid evacuation or proper medical facilities.


Conduct: You are expected to hold a level of competency and an ability to fully control your motorcycle at all times. You are expected to ride in a courteous and safe manner in respect to your fellow riders and road users. If we feel you are not riding in a safe and courteous manner and putting other members of the group or yourself at risk we reserve the right to ask you to leave the tour group and ride alone.

Life is a Ride Motorcycle Tours operate a zero tolerance policy regarding any type of abuse. Any form of threatening behaviour, verbal or physical abuse to another member of the group or towards any of our staff, contractors or tour leaders will result in you being expelled from the tour and your tour terminated with no refund.

Leaving the motorcycle tour: If for any reason you choose to leave or exclude yourself from a tour before the end location, you will not receive any refund or compensation.

Irrevocable disruption: If you cause disruption by words or deed to a tour or other participant on that tour you may be asked to leave immediately without redress, this will result in the termination of your tour with Life is a Ride Motorcycle Tours and the loss of all monies paid to us. No claim for Consequential Loss will be accepted by Life is a Ride Motorcycle Tours for other costs incurred in completion of the trip by you under this circumstance. No refund or compensation will be given in anyway shape or form i.e. money – credit or towards another event or tour.


We may take photographs and film footage of any participant (and/or pillion) and your motorcycle whilst on tour. We reserve the right to use such material for any advertising, brochure, video production or for any other marketing uses without obtaining further consent.


You the customer agree to have suitable personal, medical, cancellation, travel and breakdown insurance in effect for the duration of your trip, these must include full coverage for motorcycle riding with (if applicable) your pillion, any activities you plan to do and a Flying Doctor service if required as well as cover for the repatriation for you and your motorcycle. If you cancel or divert from any motorcycle / event / tour before the end date you are liable for your own claim against your own insurance in any circumstance including but not limited to illness, accident or death.

We highly recommend that you check your insurance covers for abandonment / cancellation / curtailment. Life is a Ride Motorcycle Tours is not liable in any such circumstance.


We Are Responsible: For Any part of the program booked by us, where it is within our control, to ensure that it meets the standards as described in the brochure or publicity. You will be provided with comprehensive GPS data, detailed maps and full hotel addresses. The guiding of the tour is done purely at our discretion, in the event that your tour guide becomes incapacitated by accident or illness, or otherwise unavailable Life is a Ride Motorcycle Tours will endeavour to provide a replacement guide. However, if in exceptional circumstances this is not possible you agree to continue the tour without a guide using the tour notes, itinerary and hotel bookings provided.

We Are NOT Responsible: for some amenities being out of order due to service requirements, weather conditions or lack of demand due to low client numbers in the hotel or other amenities such as parking space fees that you may have cause to require the use of.

We Are NOT Responsible: Life is a Ride Motorcycle Tours will not be liable for any personal injury, illness, death, losses or liabilities resulting from the use of amenities/hotel facilities including consumption of food, drink or alcohol that are provided by a third party.

Hotel Policies: Please also note that some hotels will require a government issued photo ID and a credit card or cash deposit at check-in for incidental charges on your room.


Once your tour has commenced you will be provided in advance with a return ticket or booking reference which will ensure that you can return to UK in the event of insolvency of Life is a Ride Motorcycle Tours, this is in accordance with The Package Travel and Linked Travel Arrangements Regulations 2018.


To Resolve Complaints: where our representative is in attendance for your tour you should in the first instance of a complaint contact him/her at the time. If however, you are not completely satisfied with the response you should write to our office at Life is a Ride Motorcycle Tours, Willow Corner, Remenham Hill, Henley on Thames, RG9 3ET. A complaint will be dealt with within 28 days of our receiving your letter.

Assignment: You hereby agree that we may transfer, sub-contract or otherwise deal with any or all of our rights and/or obligations under these terms and conditions as we deem appropriate. You may not transfer, sub-contract or otherwise deal with your rights and/or obligations under these terms and conditions without obtaining our prior written consent from Life is a Ride Motorcycle Tours.


These terms and conditions, together with our privacy policy, constitute the entire agreement between you the end user / customer and us Life is a Ride Motorcycle Tours in relation to your use of our website and attendance on our tours and supersede all previous agreements in respect of your use of this website or our services as a tour operator.

Debt Recovery: Any debts or money owed to Life is a Ride Motorcycle Tours by you for non payment of goods or services are handed over to our debt recovery service to recover any money you owe. You will be liable for the recovery charges imposed by our agency from the original action date.

Indemnity: You hereby indemnify us and undertake to keep us indemnified against any losses, damages, costs, liabilities and expenses, including without limitation legal expenses and any amounts paid by us to a third party in settlement of a claim or dispute incurred or suffered by us arising out of any breach by you of any provision of these terms and conditions, or arising out of any claim that you have breached any provision of these terms and conditions.

English Law: These terms and conditions are governed by and construed in accordance with English Law, any disputes relating to the event program offered to these terms and conditions will be subject to the exclusive jurisdiction of the courts of England and Wales.


We can assist all tourers with Motorcycle rental by putting them in touch with a UK, EU or other supplier but for the avoidance of doubt your booking and contract of rental is with the relevant supplier. Life is a Ride Motorcycle Tours is not responsible for and has no liability for the acts or omissions of persons who are not acting as its employees and though Life is a Ride Motorcycle Tours has chosen its rental Suppliers with care Life is a Ride Motorcycle Tours has no control over its Suppliers and cannot be held responsible for any action or omission of its Suppliers or their servants, agents or employees.

Life is a Ride Motorcycle Tours will have no liability to pay compensation to you for any failure to properly perform its services hereunder, where the failure is attributable wholly or in part to your actions.

Life is a Ride Motorcycle Tours shall have no liability to pay compensation to you for loss, damage or expense incurred for any failure to properly perform Life is a Ride Motorcycle Tours’ services, where the failure is:

  • Attributable to a third party unconnected with the provision of the holiday services, and which was unforeseeable or unavoidable;
  • Due to unusual and unforeseeable circumstances beyond Life is a Ride Motorcycle Tours’ control, the consequences of which could not have been avoided even if all due care had been exercised;
  • Due to an event which Life is a Ride Motorcycle Tours, even with all due care, could not foresee or forestall. Examples of the above circumstances would be war, riot, civil strife, industrial dispute, terrorist activity, actions of governments or other state bodies, unavoidable technical problems with transport, machinery or equipment, power failure, natural or nuclear disaster, avalanche, fire, late delivery, adverse weather conditions or levels of water in rivers, or that any of the above are threatened.

For the avoidance of doubt your rental agreement is directly with the relevant rental Supplier. To the extent that Life is a Ride Motorcycle Tours is not negligent in the provision of its service to you, Life is a Ride Motorcycle Tours accepts no liability for any complaint, loss, damage, expense or other claim in respect of any aspect of your booking or travel arrangements.

To the extent permissible by law, Life is a Ride Motorcycle Tours’ maximum liability to in contract or in tort for any injury, loss, inconvenience, delay, damage to personal property, or liability of any kind shall be limited in all circumstances to an absolute aggregate maximum liability of the total price paid by you for the specific bookings to which such loss relates.

Life is a Ride Motorcycle Tours shall have no liability for economic loss, loss of profit, loss of revenue, loss of goodwill, loss of reputation, loss of anticipated savings arising out of the failure or delay in performing the services hereunder or otherwise in connection with these terms, or for any indirect, special or consequential loss or damage.

These Terms & conditions were last updated in March 2023.