Motorcycling Products, Reviews, Accessories and Tours

Shop now. Pay later.
Always interest-free.
Life is a ride®

Shop Chigee

View Products and Accessories

Follow Nick

Subscribe to Youtube

Tours

See All Upcoming Tours

Welcome to Life is a Ride from myself, Nick Bee. I'm on a mission to bring the best of motorcycling in the UK & Europe to all of you.

Shop by brand

Follow Life is a Ride on Youtube

Berber Village | I am shocked by this wow.. SO WILL YOU BE High Atlas Mountains 10k feet (Part 2)

📍 Part 2 of the village tour!
Hidden...

57 28

YouTube Video VVV3aXhsWUdpT2VVNDVMbWVJY2FuYUlnLlRWZGtOTWVmOXEw

High Atlas Mountains tour on BMW GSA | Berber Village tour | Berber Village Shocked me

Life Is A Ride Motorcycle Gear February 26, 2025 6:59 pm

Ride Through Morocco | Ultimate Bike Tour & Scenic Views | Adventure (Watch the full video) || Epic Morocco Bike Tour | Experience the True...

21 2

YouTube Video VVV3aXhsWUdpT2VVNDVMbWVJY2FuYUlnLmNJRXJCcV9zWi04

Ride Through Morocco | Ultimate Bike Tour & Scenic Views | Adventure (Watch the full video)

Life Is A Ride Motorcycle Gear February 15, 2025 4:56 pm

30 0

YouTube Video VVV3aXhsWUdpT2VVNDVMbWVJY2FuYUlnLjdBbWpidGpKclNV

Moroccan Adventure Bike | Ride Through Majestic Views & Ancient Paths (Watch the Full Video)

Life Is A Ride Motorcycle Gear February 15, 2025 4:38 pm

Day 1 we arrived at Chefchaouen THE BLUE TOWN ...in the dark so did not film the arrival, but the next day we left and headed for our next...

129 29

YouTube Video VVV3aXhsWUdpT2VVNDVMbWVJY2FuYUlnLl9Vb2VLU0I1a0RR

Ultimate Moroccan Motorcycle Adventure: 8 Days on a tour for Under £2,000! (Part - 1)

Life Is A Ride Motorcycle Gear February 14, 2025 8:33 pm

Load More... Subscribe
Excellent 5.0
5 Over 38 Reviews
Write a Review
google
Gary Hugh Hall 5 months ago
Phoned Nick at Life is a Ride to discuss the Chigee AIO-5 Play for BMW for my GSA. He took the time to answer my questions over the phone (yes I actually spoke to someone who was very knowledgable over the phone! - a rarity these days!). He gave me the confidence to place
...
google
John Wilson 6 months ago
Spoke with Nick late afternoon on the Tuesday and he informed me that he had the Chigee AIO-5 PLAY for BMW in stock. Went online and made the order. Remarkably it arrived at my door in Northern Ireland before 8am the following morning. Excellent service and will
...
google
David Ryan 6 months ago
Being interested in the Chigee AIO-5 for BMW I called Nick with a couple of questions. Nick was very knowledgeable across the whole range and gave some good advice. Placed my order online and within an hour received a text with a picture of the box along with proof of
...
google
John Moher 2 months ago
Fantastic tour, Accomodation, Roads and Landscape Scenery all brilliant.
Big thanks to Steve and team for top class organisation of truly enjoyable trip.
My first experience with Life is a Ride and looking forward to the next.
google
Paul Brennan 2 months ago
Fantastic rapid consult over phone from enquiry email to very bespoke next day shipping > very happy with my experience and would recommend !
google
Martin Killick 4 months ago
Nick very patiently sorted a problem with my Chigee for BMW (he soon realised that I was a Luddite when it came to technology!). Wouldn't hesitate to recommend Nick and his products he stocks. I had a very poor service from Chigee UK which is actually not UK but China!
...
google
Gary Hugh Hall 5 months ago
Phoned Nick at Life is a Ride to discuss the Chigee AIO-5 Play for BMW for my GSA. He took the time to answer my questions over the phone (yes I actually spoke to someone who was very knowledgable over the phone! - a rarity these days!). He gave me the confidence to place
...
google
John Wilson 6 months ago
Spoke with Nick late afternoon on the Tuesday and he informed me that he had the Chigee AIO-5 PLAY for BMW in stock. Went online and made the order. Remarkably it arrived at my door in Northern Ireland before 8am the following morning. Excellent service and will
...
google
David Ryan 6 months ago
Being interested in the Chigee AIO-5 for BMW I called Nick with a couple of questions. Nick was very knowledgeable across the whole range and gave some good advice. Placed my order online and within an hour received a text with a picture of the box along with proof of
...
google
John Moher 2 months ago
Fantastic tour, Accomodation, Roads and Landscape Scenery all brilliant.
Big thanks to Steve and team for top class organisation of truly enjoyable trip.
My first experience with Life is a Ride and looking forward to the next.
google
Paul Brennan 2 months ago
Fantastic rapid consult over phone from enquiry email to very bespoke next day shipping > very happy with my experience and would recommend !
google
Martin Killick 4 months ago
Nick very patiently sorted a problem with my Chigee for BMW (he soon realised that I was a Luddite when it came to technology!). Wouldn't hesitate to recommend Nick and his products he stocks. I had a very poor service from Chigee UK which is actually not UK but China!
...